CA Hispanic SBDC

Estética Art & Beauty

“All the things I dreamed about started coming to me to a point where I felt I was losing control. With the blink of an eye, I had the keys for my own place. I opened my business one week before I graduated from the Programa Hispano.”
– Lucero Gomez, owner

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Lucero Gomez has always had a passion for hair styling. After working as an independent hairstylist for eight years, she was faced with the sad reality that staying in the same position was a dead end for her, therefore, owning her own salon was the only option but unfortunately, she had no knowledge how and where to start.

Game Plan

Eager to find better ways to increase her revenue and start her business, she found the CA Hispanic SBDC/Programa Hispano. After enrolling in the 12-week business development program, Lucero learned the basic principles of starting and managing her own business which gave her the confidence to move forward with opening her own salon. Working one-on-one with Oscar Garcia, her SBDC consultant, Lucero was able to develop a business plan, work on financials, licenses and write business proposals.


Lucero’s dedication and commitment led to the start of Estética Art & Beauty which opened its doors one week before the 12-week program ended. With the continuous support of Oscar Garcia and Edith Gomez, Lucero was able to develop a marketing plan and strategy to gain new customers and increase sales.

Even during the difficulties of the COVID-19 pandemic, Oscar and Edith were able to guide her through the PPP and EIDL loans which were very instrumental in the survival of her business. Thanks to the support of her mentors and consultants, “Estética Art & Beauty” is a successful business entity that went from a $40,000 dollars annual income as a sole proprietor to $177,000 dollars annual S-corporation.

“I’m very thankful for the Programa Hispano and all its consultants because they provided me with the tools and knowledge I needed to manage and grow my business.”

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